Our brand ‘REDNECKS LIVIN SALTY”, “LIVIN SALTY' was created out of the love for saltwater, encompassing various activities such as fishing, beach enjoyment, and creating memories by the watersides. Texas is known for its abundance of lakes, rivers, and the Gulf of Mexico. Our brand's products and messaging tap into the joy of fishing, emphasizing the thrill of casting lines, reeling in catches, and spending tranquil moments on the water. Whether it's through apparel featuring fishing-related graphics or accessories designed specifically for fishing enthusiasts, the brand enables individuals to display their passion for this timeless activity. Living in a coastal state like Texas, beach enjoyment is an integral part of the brand's DNA. Our brand encapsulates the carefree and relaxed atmosphere associated with beach life—from the vibrant energy of beach parties to the serenity of sunset walks along the shoreline. Beyond fishing and beach enjoyment, we want to recognize the importance of friendship and making memories by the waters. By creating products that facilitate these experiences, we strive to be a symbol of unity, friendship, and the joy derived from spending time with loved ones. Our brand effectively captures the spirit of a family's love for saltwater activities, weaving together elements of fishing, beach enjoyment, and friendship.